Parki offers industry benchmarking in two forms, booking benchmarks and cost profile.
Booking benchmarks allow you to compare your park's booking performance with industry 'norms'. Data from your Property Management System is aggregated with all other Parks on the Parki Platform to a de-identified, statistically significant level of detail to produce these booking insights.
Your Cost Profile is a grouping of your expenses by categories, taken as a percentage of your total turnover. Like booking data, this cost profile information sourced from your bookkeeping software is aggregated to a statistically significant level of detail and aggregated with all other parks on Parki to produce this cost profile information.
As a user of Parki, you'll benefit from having access to these industry benchmarks. It's also a condition of signing up to Parki that you agree for your data to be aggregated with all other parks at a de-identified statistically significant level to enrich this benchmark set.