The Tools You Need To Succeed
Parki gives tourist park owners and operators the information they need to make informed decisions.
Bookings placed this week
410
2.5% increase from last year
Time spent cleaning this month
101 hours
1% increase since last month
Common survey topics
River, Site & Staff
Parki System Overview
See what Parki has to offer..
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This Week
An operational, summarised dashboard of booking activity within the Park.
Drawing on data captured through the Park’s property management system.
MoreLess..Some measures include
- Bookings placed this week (compared to same week last year)
- Nights booked this week (compared to same week last year)
- Occupancy this week
- Average Daily Rate this week
- Revenue per Available Room this week
- Bookings by staff member this week
- Discounts given this week by discount category
- Arrivals and departures by day this week
Booking Trend
Details on the average nightly rate and average occupancy (on a weekly basis) for the past 9 months.
MoreLess..Some measures include
- Average nightly rate, average occupancy and forward bookings (weekly summary) for the past 9 and future 3 months
- Highest and lowest weekly average nightly rate and average occupancy over the past 12 months
- Occupancy: Financial Year to Date
- Average Daily Rate: Financial Year to Date
- Taking per Site: Financial Year to Date
Revenue Trend
Details on the Revenue per Room available including and excluding GST.
This metric allows you to gain an understanding of the daily and occupancy rates for various locations.
MoreLess..Some measures include
- RevPAR on a weekly or monthly basis
- Revenue: Financial Year to Date
- RevPAR: Financial Year to Date
Booking Source
Identify where guest bookings are coming from.
Switch between viewing the guest booking method or a guest booking map to break down where your guests have booked based on their postcode.
MoreLess..Some measures include
- Number of bookings per month
- Number of bookings broken down into booking sources
- Number of bookings in comparison to the same time last year
- Guest booking location (displayed as a map)
- Top booking sources and top booking locations (postcode) for a given period
Feedback
Analyse surveys collected through your Park’s property management system across a number of tracking KPI's.
MoreLess..Some measures include
- Total Survey Responses
- Total Average Review Score
- Total Survey Response Rate
- Guest Enjoyment (Net Promoter Score)
- Average Survey Review Score
- Number of Survey Responses over Time
- Common Survey Response Sentiments (common themes among what guests are saying)
Housekeeping
Track and analyse the time and money spent on housekeeping tasks for a given period.
Website
Draws on data collected through Google Analytics to identify trends in the performance of website traffic.
MoreLess..Some measures include
- Total Website Sessions
- Average Session Length
- User Growth (over the last year)
- Website Bounce Rate
- Website Traffic Sources
- Website Traffic from City
- Most Popular Landing Pages
- Sessions Over Time
- Most popular web pages (ranked, based on pageviews)
Profitability
Drawing on data captured through the park’s bookkeeping software.
This report identifies the profit or loss of the group as a whole (bringing together multiple entities), or an individual park.
MoreLess..Some measures include
- Profit/Loss (compared to budget or the same period last year)
- Return on assets
- Income and expenses by account
- Variance to budget or same period last year by month and by account
Cash Flow
Allows to you to view the cash flow for your business.
Identify where cash is arriving and leaving your business across a financial year or broken down into monthly time frames.
MoreLess..Some measures include
- Net Cash Flow
- Cash In
- Cash Out
- Cash Flow Breakdown
Income Expenses
Drawing on data captured through the park’s bookkeeping software, this report presents further granularity to identify favourable and unfavourable income and expense variances by account.
MoreLess..Some measures include
- Income (Financial Year to Date)
- Last Year's Income (Financial Year to Date)
- Difference (This Year vs Last Year)
- Income Variance (Financial Year to Date)
- Transaction Details
- Income Variance by Account
Prodit and Loss Indicators
Allows for the conventional viewing of your profit and loss statement.
View profit and loss on various account categories for a given time period, with a breakdown on the specific account where profit and loss is occurring.
MoreLess..Rates & Occupancy Industry Comparison
Using Accommodation takings data captured through the CaravanStats platform, we are able to provide detailed occupancy information for cabins, powered sites and unpowered sites by month and by state.
We combine this industry average occupancy data with booking results captured for your park.
MoreLess..Some measures include
- State industry average occupancy by cabins, powered sites and unpowered sites
- Your park’s average by cabins, powered sites and unpowered sites
- Your park’s difference to the state average
- Average monthly tariff rates for each category of accommodation in the park
Expense Industry Comparison
Uses the power of big data captured through the Parki platform to present industry trends on average costs involved in running your park or group.
All The Data You Need
We combine information from popular cloud-based accounting systems Xero, MYOB and Quickbooks Online with property management data from RMS, Newbook and Seekom.
We also gather data from Google's Website Analytics, Facebook and Instagram.
Automated Notifications
A summary of key business statistics and measures are automatically generated and sent to your inbox. These notifcations are sent first thing in the morning.
Notifications can be set to arrive on either a daily or weekly basis.
TV Screens
Parki includes additional dashboards built for TV screens to be displayed around the office.
These dashboards display a number of summarised operational measures to keep track of various KPI's.
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